Free Landing Page Audit for Google Ads & Paid Media
Paste the URL your ads send traffic to and get a free landing page audit in around 60 seconds. The report checks page speed, message match, keyword clarity, trust signals, mobile experience and conversion friction — then turns each issue into a practical Problem → Fix → Impact recommendation. Built around Google Ads Landing Page Experience, but useful for any paid traffic where the landing page has to earn the next action.
Paste the final URL from your Google Ads, Meta or paid campaign.
A landing page audit built for paid media, not generic SEO
Most landing page audits focus on broad SEO or design checks. This one asks the paid-media question: is this page fast, relevant, trustworthy and easy to act on after the click? The audit uses Google Ads Landing Page Experience as the main lens, then layers in conversion architecture, trust signals and mobile performance so the report is useful for Search, Shopping, Performance Max, paid social and lead generation.
- Mobile speed and Core Web Vitals — LCP, CLS and INP from Google’s PageSpeed Insights engine, across mobile and desktop.
- Keyword and intent clarity — whether the page has a clear primary topic across the URL, title, H1 and opening copy.
- Ad-to-page message match — whether the landing page quickly confirms the promise a paid visitor expects after clicking.
- Conversion architecture — CTA clarity, form friction, single-goal focus and whether the next action is obvious.
- Trust and risk reducers — reviews, testimonials, guarantees, contact details, privacy signals and proof points.
- Mobile paid-click experience — whether the page is usable, fast and clear on the device most visitors are likely using.
- ✓A 0–100 paid-media readiness score
- ✓Priority actions ranked by severity
- ✓Problem → Fix → Impact recommendations
- ✓Detected keyword and intent signals
- ✓Estimated Google Ads Landing Page Experience
- ✓Real Core Web Vitals for mobile and desktop
The audit reads the H1, title tag, URL slug and opening body copy, then uses AI to infer the most likely primary intent. It also runs a frequency-weighted phrase analysis across visible page text, so you can compare what the page appears to be about with what it actually repeats. If those signals disagree, that is a paid-media warning sign: the page may not be confirming intent quickly enough for users, and it may weaken message match between keyword, ad and landing page.
Yes. The audit renders the page in a headless browser, so JavaScript-rendered pages, single-page apps and lazy-loaded content can be assessed more reliably than with a raw HTML scrape. Some findings still carry a confidence warning where layout, personalisation or client-side rendering may affect what is visible to users. Performance data comes from Google’s PageSpeed Insights engine; content findings are based on what the rendered page exposes during the audit.
Landing Page Experience is one of the three visible Quality Score diagnostics in Google Ads, alongside Expected CTR and Ad Relevance. It reflects how useful and relevant the landing page is after someone clicks your ad. A weak Landing Page Experience can make auctions less efficient by weakening your quality diagnostics, but it should be treated as a diagnostic signal — not a standalone KPI. This audit estimates the visible page factors most likely to affect post-click quality: relevance, speed, trust, clarity and ease of action.
Yes, but the framing is different. Google Ads has a specific Landing Page Experience diagnostic; Meta does not expose the same Quality Score-style metric. But the underlying post-click problems are channel-agnostic: slow pages, weak message match, unclear CTAs, low trust and mobile friction usually hurt conversion rate wherever the traffic comes from.
It is a working demo of my audit methodology and the kind of AI-assisted workflow I build around paid media problems. There is no account connection, no email gate and no upsell halfway through. Paste a URL, run the audit and use the report. If it finds something significant and you want help interpreting or fixing it, you can contact me.
Built by a practitioner, not a platform.
I’m Lewis Phillips, a performance marketer with 11 years’ experience across ecommerce, lead generation, marketplaces. I’ve managed £50M+ in annual paid media spend and built tracking, bidding, reporting and audit workflows across Google Ads, Meta, Microsoft Ads and Apple Search Ads.
This tool turns part of my landing-page review process into a working product. It checks the things I look at when campaign performance does not line up with the ad promise: speed, relevance, trust, clarity and conversion friction. The goal is not generic CRO advice — it is a paid-media view of whether the page is helping or wasting the click.
