Short, practical reads. No fluff, no agency speak. Written from 11 years running paid media.
When GA4 imports are set as Primary, Smart Bidding trains on modelled data instead of observed conversions. Here's what breaks and how to fix it.
Read guide →The seven most common causes of broken conversion tracking — inactive actions, duplicate counting, wrong primary/secondary setup, Enhanced Conversions failures and Consent Mode v2 silent issues.
Read guide →Quality Score affects what you pay per click, not just where you rank. Covers Expected CTR, Ad Relevance and Landing Page Experience — with specific fixes for each component.
Read guide →How to spot campaigns learning on bad data before they lock in the wrong baseline.
The direct line between Core Web Vitals and your Quality Score — with numbers.
It's not a compliance checkbox. It's a data gap that warps every downstream report.
The easiest high-ROI fix on most accounts. Also the most skipped.